OUR VISION: SUSTAINABILITY 2.0
A world where people from all walks of life are inspired to embrace sustainable choices and support brands, policies and behaviors that make a positive difference.
Over the last 30 years, consumers, business leaders and policymakers have become aware of the daunting challenges and exciting innovations that now proliferate every aspect of our lives.
Collectively, we have achieved broad general awareness. The first phase of sustainability built a foundation for transforming our economy & culture. We now understand that substantial changes must be made, and that we all have a role to play.
As a society, we are invited to create and adopt new ways of doing things and to dramatically pick up the pace and scale of innovation. This movement is what we call Sustainability 2.0, and just like the Internet, it too will excite us with possibilities, force us to abandon old ways of thinking, and change our lives in ways we can’t yet quite imagine.
Parallel Labs exists to help organizations everywhere seize this moment, find their voice, and lead with confidence and wisdom.
To inform + inspire.
In late 2024 and 2025, the co-founders of Parallel Labs are engaging business and academic leaders across the world to share their personal stories about the challenges faced and lessons learned in building sustainable businesses. Their wisdom will be captured in a book titled “Project Go Time” to be published in mid-2025, intended to inform & inspire other leaders early in their own sustainability journeys. Executives from a variety of industries, leading small and midsize companies as well as Fortune 500 brands like VW, Nike, Microsoft, Danone, Starbucks and Amazon, will share insights from their efforts pursuing sustainability as an operational strategy and way of making positive impact in the world.
