
Unite your entire ecosystem around the core ideas that make you special.
WE USE HUMAN-CENTERED STRATEGY TO CRAFT AUTHENTIC COMMUNICATIONS THAT ENGAGE YOUR AUDIENCE.
You have a story to tell. You have a unique way of creating value and bringing it into the world. When your organization is well-aligned and motivated to bring your strategy to life, connected to the impact their roles can have, and inspired by their collective efforts, they’ll achieve extraordinary results.
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Gathering everyone around a new story.
After 25 years, the Windows brand found it had little meaning to everyday users around the world. The Windows Story project provided all employees with a simple narrative and strong themes that could animate their diverse work.
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Leading with one voice.
The multifaceted leadership team of Nike Women’s footwear and apparel divisions came together around core values and actions to take back to their teams spread around the world.
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Reframing the narrative.
Boeing Commercial Airplanes produced a 60-pg book and interactive website to amplify their global positioning statement and unify messaging from all levels of leadership, telling a new story about the economic relevance and environmental commitments of the entire division. Every employee, supplier, partner and customer was impacted.
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Claiming your impact.
Vitus Group, a national developer of low income housing projects created a fresh narrative to unify their finance and development work, and invite partners in diverse markets to join their mission.
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Turning data into a story.
The trade organization GlobalWA helped make it easy for people to see and understand the force of the non-profit sector in the State’s economy.
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Motivating with success stories.
The Bill & Melinda Gates Foundation’s investment into more effective distribution of vaccines was given a boost through PATH and its Better Immunization Data initiative.
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Bridging across cultures.
ebay invested early in the microfinance space through its acquisition of MicroPlace. The brand became another channel for members to search & find meaningful connections to products & people across the world.
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Rallying the entire team.
The Thrive Communities brand recognizes that it’s authentic, everyday people that make the experience special and valuable for both residents and clients.
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Creating unity of purpose.
Facilitated, offsite strategic planning retreats need to motivate and uplift as diverse professionals come together to explore strategy and set new goals. The culture at Nike invites sweat and healthy competition as well.
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Designing relationships.
At its 45 year anniversary and new recognition as the #1 architecture firm in Orange County’s, AO reintroduced itself and reminded everyone of what makes it truly special.
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Projecting optimism into the challenge.
Increasing awareness and creating new advocates for climate action requires a perspective that sees what’s possible and celebrates the innovations that help us meet the challenge.
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Infrastructure as community.
After 60+ years in business, the largest independent General Contractor in the NW - builder for Amazon, Microsoft and the UW - needed to express why its leadership mattered and how it consistently makes a positive impact in the communities it serves.
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Renewable energy as a cultural statement.
When a community invests in clean tech and brings new sources of renewable energy to its grid, it’s a reason to celebrate, reminding people how zero emission energy impacts life.
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Staking higher ground.
Sometimes it’s the small feature or attribute of a service brand that gives it the most powerful voice in the market.
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Expressing what matters most.
Harbor Foods Group, a $1.6B family-owned grocery and foods distributor, incites its diverse employees across 5 states to keep their eye on the timeless prize - customer loyalty.
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Declaring a fresh position.
When Costco’s global architecture firm set an intention to expand, it needed a new name, brand and story to reintroduce itself to the market.
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Making a steadfast commitment.
Boeing Commercial Airplanes told a new story through an interactive website of the economic relevance and environmental commitment of the entire division. Every employee, supplier, partner and customer was impacted.
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Making security highly personal.
Rebranding the #1 security software firm in Germany. Telling their story of Extreme Reliability and launching it to the world.
Creating distinction through a brand anthem video.
Seattle’s hottest commercial architecture firm - designing spaces for Google, Amazon, Starbucks.
Art as impact. One woman’s story.
Glass artist Mimi Near describes the magic in her mosaics.
Expressing domain expertise in a simple, short-form video.
Showing off retail design for brands like Apple, Amazon, Starbucks and Tommy Bahamas.

