You’re ready to make a greater impact.

We’re ready to help.

WHERE STRATEGY TURNS TO IMPACT

Parallel Labs turns sustainability commitments
into brand distinction.

Our strategy and activation work becomes
a catalyst for growth, elevating business to positively impact the world.

Amplifying brands.

Reshaping higher ed.

NIKE WOMEN’S

“The facilitated workshops motivated the entire leadership team, revealing whole new ways for the division to express our core values and drive the emerging sustainability initiative.”

PARALLEL’S PRINCIPALS SERVE AS TRUSTED ADVISORS AND FRACTIONAL EXECUTIVES TO BOTH B2C AND B2B COMPANIES IN A VARIETY OF SECTORS.

We’re a surprisingly lean team, with a strong bias for action. As a collective of deeply experienced strategists and creatives, we are laser focused on helping purpose-driven organizations achieve their fullest potential and generate positive impact in the world.

University of Colorado

“Joel drilled down on what mattered most and took us to market with a plan that has achieved extraordinary results – for the University and countless students around the world.”

We believe that every organization, product, service and brand can develop authentic ways to stand out for what it stands for.

Architects Orange

“John’s creativity proved invaluable as he synthesized perspective from diverse clients and 14 different partners to develop an authentic brand to roll out in our 45th year, as the #1 architecture firm in Orange County.”

University of Arizona

“Joel’s guidance was instrumental in our success. His work helped us create a flagship program to educate the next gen of sustainability leaders.”

Passionate about your success.

Applying the accumulated best practices and insights gleaned over 50 combined years in business, education and branding, the co-founders of Parallel Labs seek to generate new value for diverse organizations.

Brand Strategist & Creative Director
John is an executive brand strategist and creative director with more than three decades of experience. He has worked with hundreds of organizations and industry leaders to create meaning that differentiates them in markets and connects deeply with customers. Both B2B and B2C leaders have benefitted from John’s Human-Centered Strategy approach to building brands and creative marketing campaigns. John’s passion for sustainable business began in 2001 with Nike Footwear Sustainability and the Nike Women’s brand, and has grown to encompass tech, architecture & real estate, food & beverage, clean energy and non-profit sectors.
Home base: Seattle WA

Education & Sustainability Strategist
Joel is a sustainable business strategist and educator with more than two decades of experience. He has worked with dozens of organizations and industry leaders to embed sustainability within their organizations. His focus is to strategically align sustainability programs to generate new growth opportunities, manage and mitigate risk, and create compelling market positions. Joel brings his extensive knowledge, experience and network to every engagement, providing strategic guidance on sustainability and ESG goals. Joel’s expertise has been valuable for startups, mid-course, mature Fortune 500 companies, public agencies, higher education, and non-profits alike.
Home base: Boulder CO